Client: A leading national provider of emergency plumbing and electrical services.
What was the main challenge in this project?
Clients Pain Point: They were running expensive pay-per-click (PPC) ads 24/7, but their call center only operated from 9 AM to 6 PM. This meant over 60% of their after-hours calls—often high-value emergencies—went to voicemail, wasting their ad spend and frustrating potential customers.
What was your solution or approach?
The CALLMARK Solution: We started by managing their daytime inbound calls to prove our value. Our trained agents expertly handled inquiries, scheduled call-outs, and provided quotes. Impressed by our professionalism and significant increase in captured leads, the client asked us to scale into a full 24/7/365 inbound solution.
What was the outcome or impact for the client?
The Result:
40% More Captured Emergencies: By ensuring every call, day or night, was answered by a live CALLMARK agent or our after-hours AI bot, we converted previously missed opportunities into revenue.
Maximized Ad Spend ROI: Their PPC investment finally worked around the clock, generating a clear and positive return.
Seamless Customer Experience: Customers received immediate assistance, boosting the client's brand reputation for reliability.