We built the new CIGBonds.com for the Carolina Indemnity Group (CIG) team. Based in Charleston, SC, CIG specializes in surety bonds of all kinds and has served businesses and individuals across the region for many years under the leadership of Founder and CEO, Matthew Clarke.
What was the main challenge in this project?
This project required balancing a bold new homepage design with the complex, technical copy that naturally comes with the bonds industry. Their previous website that we developed also had opportunities to improve organization, clarity, and a search-friendly structure from 2025 best web development practices. CIG needed a modern website that could clearly articulate their services, educate prospective clients, and serve as a strong foundation for ongoing marketing.
What was your solution or approach?
Colophon New Media followed our Three-Phase Development Process to plan, design, and build the new website. Using our Website Design & Development best practices, we delivered a crisp, responsive, and professional website and navigation that elevates the CIG brand. Working closely with CIG, we ensured the technical copy maximized clarity while preserving their brand voice and industry accuracy. Each bond service page was intentionally crafted as a search-optimized landing page to support visibility.
What was the outcome or impact for the client?
The result is a striking, modern website that highlights Carolina Indemnity Group’s expertise and the long-standing trust the Charleston business community has had in the company. Each subpage now functions as a dedicated landing page for key bond types, positioning CIG as a regional leader in the surety bond market.
Colophon continues to support CIG with Content Creation Services and our Website-as-a-Service offering — ensuring the site expands and evolves alongside their marketing strategy.