+633% current ROAS +135.24% total increase in transaction value +558.72% from the Shopping campaign +23.06% from [ITF] PMax w/o assets All performance metrics have shown significant growth, with Google Shopping proving to be one of the most effective campaigns in the account: every dollar invested in advertising delivers a high return. As part of our campaign optimization efforts, we regularly analyze user search queries. Based on these insights, we build and continuously refine a list of negative keywords, helping to maximize the efficiency of the ad budget and prevent irrelevant impressions. We also monitor campaign performance and adjust bidding strategies accordingly. The client’s primary objective - attracting new customers and driving sales for the online store - has been successfully achieved. Additionally, we managed to slightly reduce the cost per conversion. Overall, the ongoing optimization of paid advertising continues to bring in new customers and contribute to revenue growth. Our collaboration with the client remains active and aligned.