The client needed to replace their existing platform with a user-friendly and intuitive website that could accommodate a wide range of target users. A key challenge was to create an innovative, modern approach to the complex processes of booking and managing flights. The new design also had to be fully responsive (Mobile First) to increase conversions and meet Web Content Accessibility Guidelines (WCAG) to be mindful of travelers with special needs.

Through a multidimensional UX approach starting with client workshops, we defined a new information architecture and design system. We designed and developed a streamlined, sophisticated platform, creating over 700 unique screens for the desktop version alone. The solution includes an intuitive navigation system and user-friendly features for every step of the journey, such as an easy-to-use seating chart, a "best price" comparison tool, and a simple reservation management platform.

The innovative UX approach yielded significant results, creating a user-friendly flight booking engine that allows users to "effortlessly book their unforgettable journeys." The new interface successfully meets both user objectives and LOT's strategic goals. The success of the project and the trust built with the client's team resulted in a strong partnership that has been ongoing and expanding since 2019.