The project was initiated in direct response to the coronavirus pandemic in March 2020. With families drastically affected by remote work and students forced into remote learning, Żabka Poland wanted to face this new challenge and provide a high-quality solution to help their employees' families cope with the tiring situation and the need to spend more time at home.

We created a website and mobile app focused on educational and creative activities for children and parents. The platform provides straightforward access to content, which is filtered by the child's age to ensure it is appropriate. Key features include 7 thematic areas, quick access to educational videos and music playlists, interactive games, ebooks, and contests to encourage learning and creativity for the whole family.

The "Żabka Play" platform successfully delivered on its employer branding goal, providing a valuable resource that made the time at home "manageable and memorable" for employees' families. The project's success and quality were publicly recognized, as it became an "award-winning employer branding mobile app." For years, we have ranked first in the “Satisfaction with agency cooperation” category in customer satisfaction surveys conducted by Kantar Millward Brown and SMG/KRC. Feel free to reach out with any questions or to discuss working together.