Modern Minds is a longtime partner of Colophon, and they just launched a major website revamp. This project marks the official launch of their new brand identity following a merger with Synchronicity. The goal was to create a digital home that matches their expanded holistic wellness mission and their new location in Mt. Pleasant.
What was the main challenge in this project?
The merger with Synchronicity required a brand-new sitemap to tell the story of their expanded services. We had to design a new site map that appeals to multiple customer types without becoming cluttered or confusing. The primary hurdle was organizing & optimizing all of the new content for classes and recovery services while keeping the user experience simple and fast.
What was your solution or approach?
Our team focused on creating high-converting page templates for their new classes and services. We implemented sleek mega-menus on the desktop version to help users find exactly what they need in seconds. We also prioritized a streamlined mobile experience so that functionality like booking and service information remains easy to use on a phone.
What was the outcome or impact for the client?
The finished website is a refreshed and fun platform that captures the Modern Minds brand perfectly. The new classes and services pages act as excellent landing pages for local health and wellness searches. This project shows our commitment to the health and wellness industry and our ability to build websites that help mission-driven companies grow.
Colophon is proud to support health and wellness companies in Charleston and beyond, providing specialized development that helps mission-driven brands grow. Our team buys into missions like these, and our expertise in this sector continues to shine.