Best 4 companies in Abuja, Nigeria for Media Planning & Buying services!

Leading agencies include Danisoft Innovative Solution, Bloom Digital Media, Sevenstar Consultants Limited and Pedicel Marketing Agency. A total of 4 Media Planning & Buying providers in Abuja, Nigeria are ready to help. They serve clients such as Construction, Healthcare, E-commerce, Real Estate, Public Sector, Manufacturing, Private Sector, Europe— Estonia, Hospitality Online and Culinary Excellence. Local internet speeds average 100 Mbps, supporting fast development and collaboration. Population of Abuja, Nigeria is 776,298. Average local salaries are around $3,000, reflecting market rates.

Average starting budget
$4,000
while min. project budget is $500
based on 4 profiles
Average hourly rate
$47
and starting from $25 / hr
based on 4 profiles
Popular skills
WebflowWordPressJavaScriptIT ConsultingWeb DevelopmentCloud ComputingProject ManagementBig Data AnalyticsSoftware DevelopmentWeb Application Development
Key technical proficiencies
based on found companies
Also specialize in
Media Planning & Buying (4)Web & Software Development (4)Branding (3)Web Design (UI/UX) (3)Pay Per Click (2)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Trusted by
Google
Microsoft
Airbnb
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Found 4 matching agencies

B
Abuja, Nigeria

Bloom Digital Media is a leading digital marketing agency that crafts compelling brand stories to spark growth in every corner of Abuja, Nigeria, Africa, and the world. With years of experience in developing creative campaigns, media planning, and digital marketing strategies, they help businesses elevate their brand identity and reach new audiences. Their services include web development, software development, app designing, branding, graphic design, video production, product design, packaging design, digital marketing, advertising, search engine optimization, social media marketing, content creation, public relations, and more. By leveraging these services, clients can increase their sales, social media engagement, and overall business growth.

team of 2 - 10 people

7 years of industry experience

rate $50 - $75 / hr

min project budget $1k

Danisoft Innovative Solution offers a wide range of services to help businesses thrive in the digital age. Their web development services can create custom websites that meet clients' specific needs, while their software development services can build scalable applications. The company's mobile app development services can create user-friendly apps for various platforms, and their branding services can establish a strong brand identity. Additionally, Danisoft Innovative Solution provides media planning and buying services to help businesses reach their target audience effectively. Their e-learning solutions can provide employees with the necessary skills to succeed in an ever-changing job market. By leveraging technology and innovation, Danisoft Innovative Solution can help clients advance their ideas and stay ahead of the competition.

team of 2 - 10 people

10+ years of industry experience

rate $25 - $50 / hr

contact for pricing

Pedicel Marketing Agency helps businesses thrive in the digital landscape. By harnessing the power of web and software development, branding, digital marketing, and more, they empower clients to achieve their growth goals. With a focus on lead generation, SEO, social media, and conversion optimization, Pedicel Marketing Agency crafts customized strategies that drive results. Their talented team of experts provides tailored solutions for businesses across various industries, ensuring each client's unique needs are met.

team of 2 - 10 people

4 years of industry experience

rate $25 - $50 / hr

min project budget $1k

Specializing in a range of services, Sevenstar Consultants Limited helps clients achieve their goals. The company's expertise in web and software development enables businesses to create custom solutions that meet specific needs. With a focus on sustainability and resilience, the firm designs projects that promote positive change. Services such as policy development and formulation, communication, and project management are offered to support clients' mission and objectives. By leveraging technology and expertise, Sevenstar Consultants Limited delivers value-generating propositions and helps clients improve the effectiveness of their investments. Whether it's a new business or an existing one, the company provides tailored solutions that drive success.

team of 2 - 10 people

10+ years of industry experience

rate $25 - $50 / hr

min project budget $10k

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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