Connect to 1 companies in Eket, Nigeria for Media Planning & Buying services!

Leading agencies include Spike Web Services. A total of 1 Media Planning & Buying providers in Eket, Nigeria are ready to help. Local internet speeds average 100 Mbps, supporting fast development and collaboration. Population of Eket, Nigeria is 364,489. Average local salaries are around $3,000, reflecting market rates.

Average starting budget

$1,000

while min. project budget is $500

based on 1 profiles

Average hourly rate

$38

and starting from $25 / hr

based on 1 profiles

Also specialize in

Design (1)Branding (1)Web Hosting (1)PR services (1)Logo design (1)

Complementary specialties

validated by client feedback

Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.

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Trusted by

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Found 1 matching agencies

Spike Web Services

Eket, Nigeria

Media Planning & Buying Conversion Optimization Digital Strategy development +45 services

Specializing in Web & Software Development, Mobile App Development, and E-commerce Development, Spike Web Services empowers businesses to thrive online. By leveraging cutting-edge technologies like Big Data & BI, Testing Services, AI Development, Virtual Reality / Augmented Reality Development (AR/VR), IoT Development, Implementation Services, Web3 / Blockchain Development, IT Services & Consulting, Cloud Consulting, Cybersecurity & Pentesting, and more, Spike Web Services helps clients achieve unparalleled success. From Custom Software Solutions to Digital Marketing Expertise, their comprehensive services cater to diverse industry needs. With years of experience in providing exceptional IT solutions, Spike Web Services is the ideal partner for businesses seeking innovative digital transformations.

team of 2 - 10 people

5 years of industry experience

rate $25 - $50 / hr

min project budget $1k

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

What is your experience in our specific industry?
Which metrics and reporting methods do you use to measure success?
How transparent are your pricing and budgeting processes?
What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.