Discover 17 companies in Lagos, Nigeria that specialize in Media Planning & Buying services!

Leading agencies include Super Stars Promotions Limited, Markova Creative Limited, Genii-Prints Limited, CORE DIGITAL SOLUTION and Outdoor and Billboards Nigeria Limited. A total of 17 Media Planning & Buying providers in Lagos, Nigeria are ready to help. They serve clients such as Entertainment, Retail, Nigeria, Finance, Technology, E-commerce, Real Estate, Hospitality, Marketing and Advertising and DTC. Local internet speeds average 100 Mbps, supporting fast development and collaboration. Population of Lagos, Nigeria is 10,404,112. Average local salaries are around $3,000, reflecting market rates.

Average starting budget
$2,417
while min. project budget is $500
based on 17 profiles
Average hourly rate
$111
and starting from $10 / hr
based on 17 profiles
Popular skills
JavaScriptPHPCSS3HTML5PythonWebflowWordPressTelcos (MTN)Ruby on RailsCreative studio
Key technical proficiencies
based on found companies
Also specialize in
Media Planning & Buying (17)Digital Strategy development (12)Branding (11)Advertising (10)Social Media Marketing (SMM) (10)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Found 17 matching agencies

P
Lagos, Nigeria

Pulse provides innovative media solutions to engage and inform Africa's young audience. With a range of services, including web & software development, digital marketing, and video production, Pulse helps clients reach their target audience in the region. By leveraging its award-winning media platform and network, Pulse delivers bespoke and innovative content to discerning clients who desire to connect more with their audience. The company's industry-leading creative studio and 360-degree marketing provider enable clients to reach their target audience effectively. Pulse's services can benefit clients by enhancing their brand presence, driving sales, and increasing website traffic.

team of 26 - 50 people

10+ years of industry experience

contact for pricing

min project budget $1k

C
Lagos, Nigeria

Cybertron Ads is a tech-powered advertising platform that delivers results-driven solutions for brands and agencies. The company's team has experience in all key aspects of modern advertising, merging programmatic media buying with top-tier data to optimize customer acquisition goals. Cybertron Ads develops tailored strategies for every client to achieve goals such as widespread branding, top-of-mind awareness, signups, lead generation, app installs, and more. The platform focuses on maximizing ROI while using the best technology and resources. Customer satisfaction is the company's key watchword. Cybertron Ads offers a range of services including programmatic media buying, data management, digital marketing, conversion optimization, market research, mobile & app marketing, media planning & buying, and direct marketing.

team of 2 - 10 people

4 years of industry experience

rate $100 - $150 / hr

min project budget $1k

T
Sandton, South Africa

Terragon Group is a leading data and marketing technology firm that helps businesses unlock the full potential of their customers. With its range of services, including social media marketing, digital strategy development, market research, and media planning and buying, Terragon Group enables companies to deliver personalized experiences, improve brand equity, and acquire subscribers. The company's innovative technologies, such as its platform UID, provide an added layer of security with complete anonymization and encryption of PII. With partnerships and integrations with major technology companies, Terragon Group provides businesses with a stronger competitive advantage and superior outcomes through data-powered marketing campaigns.

team of 26 - 50 people

15+ years of industry experience

contact for pricing

contact for pricing

R
Lagos, Nigeria

Robert Taylor Media is a leading communications agency that offers a range of services to help businesses succeed. Their branding, content marketing, and PR services are designed to create a lasting impact on clients' target audiences. By combining expertise in media planning and buying, the company provides a comprehensive approach to reaching customers and building brand awareness. With years of trusted experience, innovation, integration, and personalized attention, Robert Taylor Media helps its clients stand out in their respective industries. The company's services benefit businesses by increasing their online presence, driving sales, and establishing a strong reputation. By partnering with Robert Taylor Media, companies can tap into the agency's creative and dynamic approach to communications.

team of 2 - 10 people

15+ years of industry experience

contact for pricing

contact for pricing

Outdoor and Billboards Nigeria Limited is a leading provider of outdoor advertising services in Lagos, Nigeria. With expertise in branding, advertising, search engine optimization, media planning & buying, the company helps businesses increase brand visibility and revenue through various mediums like billboards, BRT/bus transit advertising, lamp posts, and digital billboards.

team of 2 - 10 people

8 years of industry experience

rate $200 - $300 / hr

min project budget $1k

A
Lagos, Nigeria

Algorithm Media is a digital media agency that helps brands achieve their marketing goals in Nigeria. With a deep understanding of the Nigerian media scene and consumer behaviors, they provide innovative solutions for media buying and planning, branding, e-commerce development, software development, and more. By leveraging global perspectives and best-in-class resources, Algorithm Media enables clients to take their brand to the next level. Their proprietary research tool, Audience Origin, provides valuable insights into consumer motivations and behaviors, making client strategies relevant and relatable. From automated page speed optimizations to digital strategy development, Algorithm Media's services are designed to deliver results-driven marketing solutions.

team of 26 - 50 people

10+ years of industry experience

rate $300 - $400 / hr

min project budget $5k

T
Lagos, Nigeria

The YD Company is a result-driven integrated hybrid Public Relations, Branding, Marketing and Communications firm. They create unique campaigns that help businesses grow and increase visibility through realistic ideas to produce impactful PR campaigns and continuous growth. The company manages social media pages to build brand presence and helps activate, build, and manage projects. Their services also include managing SEOs for websites and other digital platforms, creating content to amplify visibility, and building, monitoring, and managing websites. By providing these services, The YD Company helps shape a unified message and communicate effectively with clients. They offer free consultations to new clients and are available Monday through Friday from 9:00 AM to 5:00 PM.

team of 2 - 10 people

8 years of industry experience

rate $50 - $75 / hr

min project budget $1k

Super Stars Promotions Limited is a leading Marketing and Advertising Agency that helps businesses achieve online success. With expertise in web development, digital marketing, and advertising, we provide tailored solutions to help our clients reach their target audience and drive conversions. Our team of professionals has years of experience in the industry, and we are committed to delivering exceptional results for our clients.

team of 2 - 10 people

10+ years of industry experience

rate $100 - $150 / hr

min project budget $1k

G
Lagos, Nigeria

Genii-Prints Limited specializes in creating high-quality digital solutions to help businesses connect with their audience. With expertise in web and software development, user experience design, branding, digital marketing, and more, they deliver exceptional results for clients. By providing customized advertising strategies, personalized UX designs, and engaging video productions, Genii-Prints Limited helps businesses achieve their goals. Their services cater to various industries, including Business-to-Business and Business-to-Consumer markets.

team of 2 - 10 people

10+ years of industry experience

rate $25 - $50 / hr

min project budget $1k

Pedicel Marketing Agency helps businesses thrive in the digital landscape. By harnessing the power of web and software development, branding, digital marketing, and more, they empower clients to achieve their growth goals. With a focus on lead generation, SEO, social media, and conversion optimization, Pedicel Marketing Agency crafts customized strategies that drive results. Their talented team of experts provides tailored solutions for businesses across various industries, ensuring each client's unique needs are met.

team of 2 - 10 people

4 years of industry experience

rate $25 - $50 / hr

min project budget $1k

H
Lagos, Nigeria

Havanzer is a growth marketing agency that specializes in delivering results-driven strategies to help businesses acquire, convert, and retain new clients. Their services include web design, digital strategy development, marketing strategy, conversion optimization, media planning & buying, and more. By leveraging their expertise, companies can boost revenue, profit, and sustainability. Havanzer's team of experienced professionals uses data-driven methods to create unstoppable client acquisition, conversion, and retention systems. With a proven track record of over $653M in revenue generated for clients, they are committed to providing exceptional service and results.

team of 26 - 50 people

10+ years of industry experience

contact for pricing

min project budget $5k

Markova Creative Limited helps ambitious brands achieve digital marketing success. With a focus on driving results, they provide services in Web & Software Development, Social Media Marketing, Digital Strategy development, Content Marketing, Email Marketing, Mobile & App Marketing, and Media Planning & Buying. These services can benefit clients by increasing brand presence, improving customer engagement, and enhancing overall business performance.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

min project budget $10k

Mediatransit Bus Advertising provides branding and advertising solutions to clients seeking outdoor visibility in Nigeria's bustling markets. By leveraging bus displays mounted at eye-level for maximum visibility by car traffic and pedestrians, businesses can ensure high awareness levels and repetitive exposure day after day. This approach guarantees market penetration across all income levels, from CEO to assistant's assistant, providing total reach that often cannot be achieved through traditional media. With Mediatransit, clients gain access to the Nigeria Market and receive exposure that deserves attention.

team of 26 - 50 people

9 years of industry experience

contact for pricing

contact for pricing

S
Lagos, Nigeria

Scenex Studios is a creative and media production company that helps businesses create a distinctive and lasting impression. By providing innovative and customized approaches to branding, web design, video production, and digital marketing strategy, the company ensures brands can effectively project their identity in the digital age. The team collaborates with other agencies as needed to provide the best possible services. With expertise in various creative measures, Scenex Studios helps businesses reach their target market and grow their business. By fostering a culture of dialogue and collaboration between creatives, the company provides a platform for meaningful conversations through its CreativeCoterie forum. The team offers comprehensive solutions including branding, digital marketing strategy, video production, media content, and website development to elevate brands' identity, visibility, and online presence.

team of 2 - 10 people

3 years of industry experience

contact for pricing

contact for pricing

T
Lagos, Nigeria

Thexclusive Media provides a comprehensive range of services to help businesses thrive. With its expertise in IT Services & Consulting, the company offers tailored solutions to optimize business operations and improve efficiency. Its Business Services enable clients to achieve their goals by providing personalized support and guidance. Thexclusive Media's Customer Service Outsourcing helps businesses save time and resources by outsourcing non-core functions. The company's Web Design (UI/UX) services create visually stunning websites that engage customers and drive conversions. Graphic Design, Video Production, and Audio Production services help businesses establish a strong visual identity and communicate their message effectively. Thexclusive Media's Social Media Marketing (SMM) strategies promote brand awareness and drive website traffic. Its Media Planning & Buying capabilities enable clients to reach their target audience with precision. By leveraging these services, businesses can gain a competitive edge in the market and achieve long-term success.

team of 2 - 10 people

7 years of industry experience

contact for pricing

contact for pricing

C
Lagos, Nigeria

CORE DIGITAL SOLUTION is a Nigeria leading digital marketing/advertising company that drives performance. They develop brands with distinct identities to engage customers. Their websites serve as online offices and sales tools, providing a functional user experience. Search Engine Optimization (SEO) helps manage projects to feature on search engines. Social Media Marketing campaigns leverage social media for business growth, creating awareness and engaging prospects.

team of 2 - 10 people

5 years of industry experience

contact for pricing

min project budget $1k

S
Lagos, Nigeria

SATT MEDIA is a global powerhouse for African content. They project business unique selling points to target audiences, achieving value for investments and massive returns. Their services include branding, video production, advertising, digital strategy development, marketing strategy, media planning & buying. Through content creation & development, they help businesses stand out with amazing stories. With 5 years of experience, SATT MEDIA has worked with clients across various countries.

team of 1 person

9 years of industry experience

rate $25 - $50 / hr

min project budget $1k

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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