Partner with 2 companies in Branford, United States offering Media Planning & Buying services!

Leading agencies include Mosaic Marketing and Reach Beyond Marketing. A total of 2 Media Planning & Buying providers in Branford, United States are ready to help. They serve clients such as E-commerce, Health Industry, Beauty Industry, Wellness Industry and Digital Marketing. Local internet speeds average 279.93 Mbps, supporting fast development and collaboration. Population of Branford, United States is 29,027. Average local salaries are around $80,116, reflecting market rates.

Average starting budget
$1,000
while min. project budget is $500
based on 2 profiles
Average hourly rate
$175
and starting from $150 / hr
based on 2 profiles
Popular skills
CSS3ReactHTML5Vue.jsNode.jsMongoDBAngularJavaScriptExpress.jsGoogle Analytics
Key technical proficiencies
based on found companies
Also specialize in
Branding (2)Web Design (UI/UX) (2)Marketing Strategy (2)Media Planning & Buying (2)Design (1)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Trusted by
Google
Microsoft
Airbnb
Spotify
Netflix

Found 2 matching agencies

M
Branford, United States

Mosaic Marketing is a full-service digital agency that specializes in creating awareness and demand for businesses through various marketing channels. We offer services such as website design, SEO, PPC campaigns, electronic billboards, PR campaigns, social media campaigns, logo design, print/ signage design & production, marketing strategies, and newspaper and TV ad campaigns. Our team of experienced marketers will work with you to develop a customized digital strategy that meets your business goals.

team of 2 - 10 people

15+ years of industry experience

rate $150 - $200 / hr

min project budget $1k

R
Branford, United States

Reach Beyond Marketing specializes in creating innovative marketing and digital communications strategies for the beauty, health, and wellness industries. With expertise in web design, branding, marketing strategy, media planning & buying, they help businesses stand out with creative visuals, exceptional storytelling, and optimized content. This results in increased brand awareness, improved customer engagement, and a competitive edge.

team of 2 - 10 people

unknown

contact for pricing

contact for pricing

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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