Discover 17 companies in San Antonio, United States that specialize in Media Planning & Buying services!

Leading agencies include The Atkins Group (Advertising), The PM Group, Hilmy, 1797 Creative and The Customer Story. A total of 17 Media Planning & Buying providers in San Antonio, United States are ready to help. They serve clients such as Non-Profit Organizations, Varies, Marketing, B2B space, Healthcare, Businesses, Automotive, Beer & Wine, Advertising and Tobin Center. Local internet speeds average 279.93 Mbps, supporting fast development and collaboration. Population of San Antonio, United States is 1,434,625. Average local salaries are around $80,116, reflecting market rates.

Average starting budget
$4,556
while min. project budget is $500
based on 17 profiles
Average hourly rate
$119
and starting from $50 / hr
based on 17 profiles
Popular skills
ESP+DSP+LinkedInGoogle Analytics 4Graphic Design ToolsCustomer Data PlatformsContent Management SystemsProject Management PlatformsReal-Time Identity ResolutionMarketing Automation Software
Key technical proficiencies
based on found companies
Also specialize in
Media Planning & Buying (17)Advertising (12)Branding (11)Digital Marketing (8)Social Media Marketing (SMM) (8)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Found 17 matching agencies

S
San Antonio, United States

Stirista is a leading provider of data-driven marketing solutions, offering a range of services including branding, advertising, digital strategy development, and more. By combining data, email, and digital execution, Stirista helps clients acquire and retain customers through innovative marketing technology solutions. With its omnichannel platform, Stirista enables brands to reach their target audiences across multiple channels, ensuring maximum ROI. The company's expertise in data science and strategy provides valuable insights, allowing businesses to make informed decisions about their marketing spend. By leveraging Stirista's cutting-edge technologies, including real-time identity resolution platforms and customer data platforms, brands can unlock new levels of campaign success.

team of 26 - 50 people

15+ years of industry experience

contact for pricing

min project budget $5k

T
San Antonio, United States

As a leading creative agency, Texas Creative has been helping businesses transform their brands since 1985. With expertise in web design, app designing, branding, graphic design, video production, and digital marketing, they provide clients with comprehensive solutions to boost their online presence. By leveraging their skills in UI/UX, SMM, SEO, and social media marketing, Texas Creative enables businesses to connect with their target audience effectively. Their services benefit clients by increasing brand visibility, driving website traffic, and generating leads. Whether it's creating a new website or revitalizing an existing one, Texas Creative's team of experts is committed to delivering exceptional results that meet the unique needs of each client.

team of 2 - 10 people

40+ years of industry experience

rate $100 - $150 / hr

min project budget $5k

T
San Antonio, United States

At The Atkins Group, we empower businesses to thrive in an increasingly complex and competitive landscape. Our team of experts offers innovative solutions in Branding, Digital Marketing, Advertising, Social Media Marketing (SMM), and Media Planning & Buying. By leveraging cutting-edge technologies like AI-powered advertising platforms and data-driven insights, our clients gain a unique edge over their competitors. This enables them to drive meaningful engagement, boost conversions, and ultimately, achieve their business objectives. With years of experience under our belt, we've honed our skills in creating comprehensive marketing strategies that cater to diverse client needs. Whether it's developing bespoke brand identities or crafting engaging social media campaigns, our creative approach ensures that every project stands out from the crowd.

team of 2 - 10 people

50+ years of industry experience

rate $100 - $150 / hr

min project budget $5k

T
San Antonio, United States

San Antonio's largest advertising and marketing agency provides a constellation of marketing services under one roof. The company offers television advertising, multimedia campaigns, graphic design, and cars as stars to help clients reach their target audience effectively. By leveraging these services, businesses can increase brand awareness, drive website traffic, and boost sales. With expertise in digital marketing, advertising, marketing strategy, media planning & buying, and direct marketing, The PM Group helps clients achieve their marketing goals. Whether it's creating a new campaign or revising an existing one, the company's team of experts works closely with clients to deliver results-driven marketing solutions.

team of 2 - 10 people

30+ years of industry experience

rate $100 - $150 / hr

min project budget $5k

H
San Antonio, United States

Hilmy is a pioneering agency that crafts cutting-edge digital experiences. By leveraging its expertise in Web Design (UI/UX), Branding, Graphic Design, Video Production, and Advertising, Hilmy helps businesses disrupt their industries and thrive in the future of their market. With a focus on strategic planning and media buying, Hilmy's clients can tap into the latest industry trends and technologies. Through this approach, Hilmy enables its clients to create a compelling brand narrative that resonates with their target audience. By combining creativity and technical expertise, Hilmy develops innovative solutions that drive business growth and customer engagement.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

contact for pricing

K
San Antonio, United States

KGBTexas Communications is a leading provider of web design, branding, digital marketing, advertising, PR services, media planning & buying. By combining existing knowledge, new learning, and well-honed instinct, they find the good inside every challenge and opportunity. Their strategic process helps drive change through compelling consumer insights, effective communications, and breakthrough creative ideas. KGBTexas Communications solves business challenges, engages consumers, builds brand affinity, and creates positive consequences in their community. With a passion for innovative marketing and advertising, they help build strong brands that resonate with their audience.

team of 2 - 10 people

30+ years of industry experience

contact for pricing

contact for pricing

T
San Antonio, United States

Toolbox Studios offers a comprehensive range of services to transform digital strategies, resulting in exceptional outcomes. With expertise in web and software development, e-commerce development, and digital marketing, the company helps clients enhance their online presence. By providing high-quality services such as branding, web design, UI/UX, app designing, video production, packaging design, and social media marketing, Toolbox Studios enables businesses to increase their revenues and grow their customer base. The company's team of experts stays updated with the latest trends in digital marketing, ensuring that clients receive tailored solutions to meet their unique needs. By leveraging cutting-edge technologies such as Google Analytics 4, LinkedIn, and other tools, Toolbox Studios delivers innovative solutions that drive business success.

team of 2 - 10 people

20+ years of industry experience

rate $100 - $150 / hr

min project budget $5k

T
San Antonio, United States

Texas MediaLink provides innovative solutions to help businesses connect their stories and drive results. With expertise in graphic design, video production, advertising, social media marketing, media planning & buying, the company helps clients build strong brand identities and reach new audiences. By leveraging these services, clients can increase brand awareness, generate leads, and ultimately drive sales. Whether it's creating engaging content or executing targeted campaigns, Texas MediaLink's team of experts is dedicated to delivering high-quality results that exceed client expectations.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

contact for pricing

K
San Antonio, United States

Komet Marketing Communications helps businesses find their voice and share their story. By providing custom work with personal service, they offer full-service solutions for brand strategy, media relations, content creation, integrated advertising plans, media buying, design services, website project management, development, social media management, public relations, crisis communications, digital content development, social media strategy, video production, and more. These services can benefit clients by enhancing their reputation, increasing brand awareness, driving sales, and improving customer engagement. With years of experience in TV news and producing national radio shows, Komet brings a unique understanding of communicating with the press and crafting stories that generate measurable results.

team of 2 - 10 people

20+ years of industry experience

contact for pricing

contact for pricing

P
San Antonio, United States

Palladium Media is a full-service advertising agency providing expert digital marketing, digital strategy development, PR services, and media planning & buying solutions. By focusing on client needs, they help businesses achieve their goals through tailored advertising strategies. With years of experience in the industry, Palladium Media offers a range of services to cater to diverse clients across various industries. Their team provides insightful advice and guidance to ensure successful marketing campaigns. By partnering with Palladium Media, businesses can expect improved brand awareness, increased website traffic, and enhanced customer engagement.

team of 2 - 10 people

unknown

contact for pricing

contact for pricing

S
San Antonio, United States

SenaReider brings innovative marketing solutions to help businesses ride the waves of success. With a focus on branding, social media marketing, and PR services, SenaReider helps clients manifest their destiny and create lasting impressions. By leveraging marketing strategy, media planning & buying, and other expert services, SenaReider enables businesses to grow their presence in the market and reach new heights. From Bay Area roots to global ambitions, SenaReider's expertise is baked into every aspect of its work.

team of 2 - 10 people

40+ years of industry experience

rate $50 - $75 / hr

min project budget $5k

T
San Antonio, United States

A leading creative agency, The Customer Story offers a range of services to help businesses grow through effective video production and digital marketing strategies. Their team of passionate professionals provides tailored solutions for corporate videos, event videos, testimonial videos, and more. With expertise in animation & multimedia, video production, digital marketing, advertising, marketing strategy, media planning & buying, The Customer Story helps businesses elevate their brand on key social media platforms. By leveraging cinematic storytelling and state-of-the-art video technology, they craft unique, impactful videos that drive results. Their end-to-end services ensure seamless production from creative ideation to post-production magic.

team of 2 - 10 people

8 years of industry experience

rate $100 - $150 / hr

min project budget $1k

a
San Antonio, United States

This company specializes in creating innovative marketing campaigns that drive results. They provide a range of services, including strategic planning, digital implementation, and social media management. With their expertise in data-intensive initiatives, they help clients create new experiences and revenue growth. Their team of professionals includes bilingual specialists, experienced office managers, and event planners who work together to deliver exceptional results. By leveraging cutting-edge technologies and tools, they enable businesses to thrive in a rapidly changing market.

team of 2 - 10 people

20+ years of industry experience

contact for pricing

contact for pricing

I
San Antonio, United States

Interlex Communications, Inc is a full-service advertising and public relations agency dedicated to making a positive impact. The company provides branding, digital marketing, advertising, PR services, market research, media planning & buying, and culturally relevant advocacy marketing to government agencies, non-profit organizations, and socially conscientious corporations. These services help major corporations brand and market products and services that provide essential benefits to traditionally underserved populations, generating ROI while meeting public needs. The agency also creates and stewards cause-related and corporate social marketing campaigns. Interlex has honed techniques for culture-based marketing, leveraging expertise in segments such as Latino, African American, Asian American, and Native American communities, as well as internationally. The company's approach is renowned for effecting complex behavior change. By championing causes that save lives, Interlex delivers health, nutrition, technology, education, financial literacy, environment, small business, energy, tourism, public safety, economic development, human rights, civil societies, and disaster relief initiatives.

team of 2 - 10 people

30+ years of industry experience

rate $100 - $150 / hr

min project budget $5k

A
San Antonio, United States

As a trusted partner, Anderson Marketing Group brings innovative marketing expertise to help businesses thrive. With over 50 years of experience, they offer comprehensive services that cater to various industries, including Higher Education, Banking & Financial Services, Automotive, and more. Their full-service approach provides tailored solutions for institutes of higher learning, hospitals, physician groups, and dealers. By leveraging their financial services marketing expertise, clients can enhance their brand visibility and drive sales growth. The agency's team of experts is well-versed in B-to-B marketing, providing effective strategies for businesses across various sectors.

team of 2 - 10 people

50+ years of industry experience

contact for pricing

contact for pricing

H
San Antonio, United States

Helen Thompson Media has been a leading provider of innovative marketing solutions since 1989. Their expertise in Social Media Marketing, Marketing Strategy, Mobile & App Marketing, and Media Planning & Buying helps businesses grow their client's businesses. With a focus on data-driven approaches, HTM uses its proprietary MDA Software to track digital and traditional advertising in real-time. This enables them to make immediate changes based on attributions from this data. The company's relationships with local, regional, and national clients provide unique advantages to help bolster growth. By leveraging their expertise, businesses can increase efficiency and achieve a great ROI.

team of 2 - 10 people

30+ years of industry experience

rate $100 - $150 / hr

min project budget $5k

1
San Antonio, United States

1797 Creative is a marketing and advertising agency specializing in web design, branding, graphic design, print design, advertising, PR services, media planning & buying. The company provides exceptional creative brand services, social media, promotions, and digital marketing services. With over 75 design awards on its resume, it sets the bar for creative messaging and speedy turnaround without compromising accuracy and quality. By leveraging its expertise in marketing strategies and creative branding, clients can exceed their goals and grow into well-known brands. The agency's team of experts provides personalized service to each client, from enhancing online advertising skills to developing innovative marketing campaigns. With decades of marketing experience between its founding team members, 1797 Creative offers a unique blend of art and science in every project.

team of 2 - 10 people

15+ years of industry experience

contact for pricing

contact for pricing

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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