Best 12 companies in Calgary, Canada for Media Planning & Buying services!

Leading agencies include Welby Consulting, CAYK Marketing Inc., ZGM Modern Marketing Partners, True Media and Arcane. A total of 12 Media Planning & Buying providers in Calgary, Canada are ready to help. They serve clients such as Tourism, Finance, Pet Care, Marketing, Technology, Healthcare, E-commerce, Businesses, Real Estate and Corporations. Local internet speeds average 100.6 Mbps, supporting fast development and collaboration. Population of Calgary, Canada is 1,267,344. Average local salaries are around $36,946, reflecting market rates.

Average starting budget
$13,750
while min. project budget is $500
based on 12 profiles
Average hourly rate
$120
and starting from $25 / hr
based on 12 profiles
Popular skills
Data-Driven Approach
Key technical proficiencies
based on found companies
Also specialize in
Media Planning & Buying (12)Digital Strategy development (10)Social Media Marketing (SMM) (8)Search Engine Optimization (SEO) (8)Advertising (7)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Trusted by
Google
Microsoft
Airbnb
Spotify
Netflix

Found 12 matching agencies

C
Calgary, Canada

Critical Mass is a digital experience design and marketing agency that crafts honest work. They offer web & software development, mobile app development, e-commerce development, web design (UI/UX), app designing (UI/UX), search engine optimization (SEO), social media marketing (SMM), digital strategy development, media planning & buying. With expertise in making complex things simple, they help clients get the most out of their digital presence. From website design to social media management, Critical Mass provides services that benefit businesses by increasing online visibility, driving engagement, and boosting sales.

team of 501 - 1000 people

20+ years of industry experience

contact for pricing

contact for pricing

C
Calgary, Canada

CAYK Marketing Inc. is a digital marketing agency that helps businesses create data-driven marketing campaigns to ensure their marketing budget is an investment, not an expense. With a focus on revenue growth and lead generation, they use analytics and machine-learning technologies to forecast outcomes and outperform competitors in every market. Their services include web & software development, web hosting, branding, digital marketing, advertising, SEO, SMM, digital strategy development, content marketing, pay-per-click, marketing strategy, market research, media planning & buying. By taking a calculated and measurable approach to marketing strategy, they minimize organizational risk while reaffirming their reputation for consistent success.

team of 2 - 10 people

10+ years of industry experience

rate $100 - $150 / hr

min project budget $1k

As a forward-thinking agency, ZGM Modern Marketing Partners delivers comprehensive services to help clients achieve their goals. With a strong foundation in web design, branding, digital marketing, advertising, and PR, the team provides big-picture thinking and small detail expertise. This enables clients to build their brand, drive sales, and make an impact. From real estate optimization to social behavior change, ZGM Modern Marketing Partners brings together collaboration and craft to deliver just-right results. By combining expertise in UI/UX, digital strategy development, media planning & buying, and more, the agency helps clients succeed in various industries.

team of 26 - 50 people

20+ years of industry experience

contact for pricing

min project budget $75k

A
London, Canada

Arcane specializes in delivering innovative solutions to help businesses grow. With a strong focus on web and software development, e-commerce development, and digital strategy development, they craft bespoke solutions that drive results. By leveraging powerful business acumen and a passion for progress, Arcane helps clients succeed in the ever-evolving market landscape. From branding and logo design to content marketing and pay-per-click advertising, their comprehensive services cater to various business needs. With expertise in web design (UI/UX), app designing (UI/UX), and social media marketing (SMM), Arcane empowers brands to make an impact. By understanding the unique challenges each brand faces, they build informed solutions grounded in diagnosis and strategy. Whether it's mastering results among hard-to-reach leads or increasing market share through strategic digital marketing, Arcane is dedicated to delivering award-winning approaches that drive business growth.

team of 26 - 50 people

10+ years of industry experience

rate $100 - $150 / hr

min project budget $25k

V
Calgary, Canada

Vovia is a digital marketing and media buying agency that helps clients reach customers cost effectively across digital marketing and offline media channels. Their team of digital marketing and media specialists provides innovative, data-fueled planning, ensuring accurate data and insights in real-time. This enables clients to make informed decisions and capitalize on opportunities. Vovia's services include digital strategy development, media planning & buying, search engine optimization (SEO), social media marketing (SMM), and digital marketing. By leveraging these services, clients can drive significant increases in online sales and maximize their results.

team of 2 - 10 people

15+ years of industry experience

rate $150 - $200 / hr

min project budget $5k

I
Calgary, Canada

In Front Marketing is a trusted partner for achieving unparalleled digital growth in Calgary and throughout Alberta. They prioritize clarity, instill confidence, and guarantee client satisfaction in every project they undertake. Their services include digital marketing, advertising, social media marketing, digital strategy development, pay per click, email marketing, and media planning & buying. These services can benefit clients by driving traffic to their website, increasing online visibility, and boosting engagement. By leveraging these strategies, businesses can elevate their brand presence, drive conversions, and achieve measurable results.

team of 2 - 10 people

10+ years of industry experience

rate $50 - $75 / hr

min project budget $1k

M

This Maverick Agency provides innovative services to drive growth and unlock opportunities. With expertise in web & software development, mobile app development, and digital marketing, they help clients create compelling experiences that captivate audiences. Their branding, logo design, and product design services enable businesses to push boundaries and achieve legend status. By uniting strategy with creative, Maverick Agency delivers positive, influential, and meaningful results for their clients.

team of 2 - 10 people

20+ years of industry experience

contact for pricing

contact for pricing

T
Columbia, United States

True Media helps clients build real connections with their customers through innovative digital strategies, media planning & buying. By leveraging data-informed passion-driven audience groups and creative messaging, they drive business results that matter. From promoting pet adoption to attracting tourists, True Media's services can benefit various industries by increasing ROI, improving brand awareness, and driving sales. With a commitment to lifelong learning and collaboration, they stay ahead of the curve in an ever-evolving industry.

team of 26 - 50 people

20+ years of industry experience

contact for pricing

contact for pricing

W
Calgary, Canada

Welby Consulting offers a range of services to help businesses unlock hidden opportunities in digital analytics. From big data and BI to eCommerce marketing and SEO, their team provides expert guidance to optimize and scale profitable digital initiatives. With a focus on speed, results, and transparency, Welby helps clients uncover new insights and drive growth. By leveraging the latest techniques and strategies, they reduce costs while increasing performance and net profit. Their consultants are independent experts who work closely with clients to fix what's broken and invest in what's working.

team of 2 - 10 people

10+ years of industry experience

rate $150 - $200 / hr

min project budget $1k

M
Calgary, Canada

At Metrik Marketing Inc, they help clients reach and engage with their target audience. Their marketing strategies focus on brand awareness, search engine optimization, social media presence, digital strategy development, pay-per-click campaigns, conversion optimization, and media planning. By amplifying your online presence, you can increase your visibility, drive more traffic to your website, and ultimately boost sales. Metrik Marketing Inc provides expertise in branding, SEO, SMM, digital strategy, PPC, and conversion optimization.

team of 2 - 10 people

15+ years of industry experience

rate $100 - $150 / hr

min project budget $1k

T
Calgary, Canada

TechGrade IT Solutions provides a comprehensive range of digital marketing services, including web design, branding, advertising, and search engine optimization. This helps businesses to boost their online presence, increase conversions, and strengthen brand recognition. Their expert team delivers unmatched results, ensuring that clients achieve their business goals. From website design to social media handling, data management, and video marketing, TechGrade offers a unique blend of creativity, technology, and expertise.

team of 2 - 10 people

10+ years of industry experience

rate $25 - $50 / hr

min project budget $1k

This marketing agency offers tailored graphics, engaging layouts, and visuals to create a seamless online experience. They utilize skilled brand strategy to improve their clients' online influence through social media tactics. With outstanding photography and videography, they bring stories to life. Their services include advertising, social media marketing, digital strategy development, content marketing, and media planning & buying. These services can benefit clients by increasing their online presence, engaging with their audience, and boosting their success.

team of 26 - 50 people

7 years of industry experience

contact for pricing

contact for pricing

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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