There are 4 companies in Fresno, United States offering Media Planning & Buying services!

Leading agencies include Catalyst Marketing Company, Octane Advertising & Design, JP Marketing and DigitalFirst.us. A total of 4 Media Planning & Buying providers in Fresno, United States are ready to help. They serve clients such as Marketing, Technology, Software companies, E-commerce companies, Businesses of all sizes, California-based clients, Digital marketing agencies and Businesses in the California market. Local internet speeds average 279.93 Mbps, supporting fast development and collaboration. Population of Fresno, United States is 520,052. Average local salaries are around $80,116, reflecting market rates.

Average starting budget
$3,667
while min. project budget is $500
based on 4 profiles
Average hourly rate
$167
and starting from $100 / hr
based on 4 profiles
Popular skills
ReactHTML5JavaScriptAdvanced AnalyticsPremium 3rd Party dataDigital Media Resource TeamAI or Artificial IntelligenceUnparalleled Radical TransparencyPremium first party, Direct to Publisher Data
Key technical proficiencies
based on found companies
Also specialize in
Media Planning & Buying (4)Digital Strategy development (4)Branding (3)Advertising (3)Digital Marketing (3)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Trusted by
Google
Microsoft
Airbnb
Spotify
Netflix

Found 4 matching agencies

O
Fresno, United States

Octane Advertising & Design provides strategic communication, graphic design, and marketing solutions to help clients reach their highest potential. With a focus on innovative problem solving, the company offers web and software development, e-commerce development, web design, branding, packaging design, digital marketing, advertising, search engine optimization, digital strategy development, email marketing, and media planning and buying services. By utilizing mind blowing talents and an optimistic approach, Octane Advertising & Design helps clients achieve market-ready solutions. The company's services benefit clients by providing a comprehensive range of services that cater to their unique needs, from incubation to market readiness. With expertise in web and software development, e-commerce development, and digital marketing, Octane Advertising & Design empowers clients to succeed in the competitive marketplace.

team of 2 - 10 people

unknown

rate $100 - $150 / hr

min project budget $5k

J
Fresno, United States

JP Marketing provides a comprehensive range of services to help businesses achieve their goals. The company offers web and software development, web design and user experience, app designing and user experience, branding, video production, digital marketing, and more. By leveraging these services, businesses can enhance their online presence, drive website traffic, and boost sales. With its expertise in search engine optimization, digital strategy development, and marketing strategy, JP Marketing helps clients navigate the ever-changing landscape of modern marketing.

team of 26 - 50 people

30+ years of industry experience

rate $100 - $150 / hr

min project budget $5k

C
Fresno, United States

Catalyst Marketing Company is a global creative studio that provides strategic insights and rewarding outcomes in the gaming and tourism industries. We develop innovative strategies and creative campaigns to drive growth in these markets. Our team of experts applies sound research to deliver measurable success. With a focus on Smart Work, we track everything from impressions to sales, from clicks to bookings, from promotions to coin in. We count it, because it counts!

team of 2 - 10 people

10+ years of industry experience

contact for pricing

contact for pricing

D
Fresno, United States

This digital media marketing firm offers a range of services to help businesses thrive online. With 27+ years of experience, they provide consulting on all media advertising services, using advanced analytics and partnering with the largest media groups in the nation. Their services include branding, web & software development, digital strategy development, content marketing, pay per click, social media marketing, search engine optimization, and more. By leveraging their expertise, businesses can increase their online presence, drive website traffic, and boost conversions. Whether it's a small startup or a large corporation, DigitalFirst helps clients achieve their digital goals through innovative marketing solutions.

team of 1 person

20+ years of industry experience

rate $200 - $300 / hr

min project budget $1k

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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