Access 2 companies in Bala, United States providing Media Planning & Buying services!

Leading agencies include Crane Communications and Harmelin Media. A total of 2 Media Planning & Buying providers in Bala, United States are ready to help. They serve clients such as Local, Regional and National. Local internet speeds average 279.93 Mbps, supporting fast development and collaboration. Population of Bala, United States is 478. Average local salaries are around $80,116, reflecting market rates.

Average starting budget
$130,000
while min. project budget is $500
based on 2 profiles
Average hourly rate
$175
and starting from $150 / hr
based on 2 profiles
Also specialize in
Media Planning & Buying (2)Digital Strategy development (2)PR services (1)Pay Per Click (1)Graphic Design (1)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Trusted by
Google
Microsoft
Airbnb
Spotify
Netflix

Found 2 matching agencies

H
Bala, United States

Harmelin Media is a strategic and data-driven media agency dedicated to improving measurable business outcomes. The company provides a range of services, including eCommerce Marketing, Digital Marketing, Search Engine Optimization (SEO), Social Media Marketing (SMM), Digital Strategy development, Pay Per Click, Media Planning & Buying, Video Marketing. These services help clients maximize their media investment, keep their interests first, and achieve transparency in business practices. Harmelin Media's commitment to operational excellence enables clients to make data-driven decisions, optimize campaigns, and achieve tangible results. With expertise in industry-specific solutions such as Business Intelligence, Data & Visualization, Marketing Analytics, proprietary tools, ROI & Results, Store Traffic Analysis, Website Analytics, Content Marketing, Influencer Marketing, Local Listings, Sports Marketing, the company helps businesses succeed for over 40 years.

team of 101 - 250 people

40+ years of industry experience

rate $150 - $200 / hr

min project budget $250k

C
Bala, United States

Crane Communications is an award-winning, certified women-owned marketing agency that has been in operation for over 25 years. With its dedicated team and versatile approach to advertising, marketing, and public relations, the company strives to consistently exceed client expectations and deliver on promises. The agency's full-service marketing capabilities cater to a wide range of industries and clients at various levels, from national to local. Its services include graphic design, digital strategy development, PR services, market research, media planning & buying, custom campaign and website design, copywriting, content creation, social media profiles, traffic optimization, and public relations. These services help clients achieve their brand vision, reach profitable markets, and build enduring relationships with brands and humans. By combining creativity, logic, emotion, and discipline, Crane Communications creates compelling campaigns that motivate trade, internal stakeholders, and consumers to ensure engagement and measurable success.

team of 2 - 10 people

30+ years of industry experience

rate $150 - $200 / hr

min project budget $10k

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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