Uncover 4 companies in Middletown Township, United States that deliver Media Planning & Buying services!

Leading agencies include Intername Media Ltd, Makiaris Media, The DMI Group, Inc and Becker Guerry. A total of 4 Media Planning & Buying providers in Middletown Township, United States are ready to help. They serve clients such as B2B, Marketing, Construction, Transportation, Retail & ECommerce, Fashion & Lifestyle, Travel & Hospitality and Training & Education. Local internet speeds average 279.93 Mbps, supporting fast development and collaboration. Population of Middletown Township, United States is 67,578. Average local salaries are around $80,116, reflecting market rates.

Average starting budget
$5,000
while min. project budget is $500
based on 4 profiles
Average hourly rate
$175
and starting from $150 / hr
based on 4 profiles
Also specialize in
Media Planning & Buying (4)Social Media Marketing (SMM) (2)Branding (1)Advertising (1)Print Design (1)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Trusted by
Google
Microsoft
Airbnb
Spotify
Netflix

Found 4 matching agencies

T
Middletown Township, United States

The DMI Group, Inc is a comprehensive marketing firm providing expert services to businesses. Their team of specialists crafts customized strategies for clients seeking effective media buying and planning. With years of experience, they offer specialized solutions in branding, print design, social media marketing, email marketing, and media planning & buying. By leveraging their extensive industry connections and insider knowledge, The DMI Group secures the best prices and placements for clients, saving them time and hassle.

team of 2 - 10 people

unknown

contact for pricing

contact for pricing

B
Middletown Township, United States

Specializing in Advertising and Media Planning & Buying, Becker Guerry helps clients achieve their marketing goals through innovative and effective solutions. By leveraging decades of experience, they create collaborative relationships that drive results. Their creative approach enables businesses to make great things happen. With a focus on B2B marketing, Becker Guerry provides tailored services that cater to the unique needs of each client. By incorporating Advertising and Media Planning & Buying into their strategy, companies can increase brand awareness, generate leads, and ultimately drive sales.

team of 2 - 10 people

50+ years of industry experience

contact for pricing

contact for pricing

M
Middletown Township, United States

Makiaris Media delivers intelligent media planning and buying solutions to help clients maximize their media investment. With expertise in media research, analysis, strategy, and optimization, Makiaris Media provides integrated media plans that meet clients where they are, leveraging data to recommend and implement customized strategies. The company's team of media insiders uses tools like audience modeling, first-party data, and consumer behavior insights to analyze and adjust strategies in real-time. This approach has led to proven success in TV, radio, print, out-of-home, and digital media, earning the company an EFFIE Award for Marketing Effectiveness.

team of 1 person

30+ years of industry experience

contact for pricing

contact for pricing

I
Tel Aviv-Yafo, Israel

Intername Media Ltd provides various digital marketing services to businesses, enabling them to increase visibility and reach their target audience. With years of experience in the industry, they offer effective solutions for web design, search engine optimization, social media marketing, pay per click, media planning & buying, and affiliate marketing. By leveraging their technology products, businesses can gain momentum and achieve desired results. Intername's expertise ensures that every penny spent on digital marketing is converted into tangible benefits.

team of 2 - 10 people

10+ years of industry experience

rate $150 - $200 / hr

min project budget $5k

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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