Partner with 10 companies in Lexington, United States offering Media Planning & Buying services!

Leading agencies include Brand Advertising Group, Rainmaker Advertising Inc., Carolina Media Professionals, PM Advertising and Right Place Media. A total of 10 Media Planning & Buying providers in Lexington, United States are ready to help. They serve clients such as Retail, Automotive, QSR, Sales, Tourism, Breeding, Financial, Education, Healthcare and Equestrian. Local internet speeds average 279.93 Mbps, supporting fast development and collaboration. Population of Lexington, United States is 322,570. Average local salaries are around $80,116, reflecting market rates.

Average starting budget
$5,000
while min. project budget is $500
based on 10 profiles
Average hourly rate
$125
and starting from $100 / hr
based on 10 profiles
Popular skills
Responsive Web DesignVideo Editing SoftwareContent Management Systems
Key technical proficiencies
based on found companies
Also specialize in
Media Planning & Buying (10)Advertising (7)Social Media Marketing (SMM) (6)Search Engine Optimization (SEO) (5)Branding (4)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Trusted by
Google
Microsoft
Airbnb
Spotify
Netflix

Found 10 matching agencies

S
Lexington, United States

Splash Omnimedia provides comprehensive marketing solutions to businesses. With expertise in web design, graphic design, video production, search engine optimization, social media marketing, and media planning & buying, they help clients establish a strong brand presence. By becoming an extension of their clients' teams, Splash Omnimedia's designers, copywriters, videographers, and marketing strategists create effective marketing strategies that drive results. Great marketing takes time, expertise, and resources, but with Splash Omnimedia on board, businesses can achieve more brand visibility, customers, profits, and free time. Their collaboration has led to significant growth for clients, demonstrating the impact of their services.

team of 2 - 10 people

15+ years of industry experience

contact for pricing

contact for pricing

P
Lexington, United States

A professional advertising agency providing creative and effective solutions to clients across various industries. Their expertise in web design, video production, and marketing helps businesses establish a strong online presence. With a focus on exceptional results, PM Advertising delivers tailored campaigns that drive real outcomes. From rebranding to website redesign, their team of experts brings innovative ideas to the table. By combining creativity with technical expertise, they help clients succeed in the digital age.

team of 2 - 10 people

20+ years of industry experience

rate $100 - $150 / hr

min project budget $5k

S
Lexington, United States

Studio 34 Productions is an advertising agency that utilizes research in the social sciences to turn customers into loyal brand advocates. The company taps into experience design and retention strategies to help clients reach their goals. With a full spectrum of services, Studio 34 Productions develops customized plans for businesses. The agency specializes in marketing companies in the Thoroughbred racing, sales, and breeding industries. By leveraging experience design and retention strategies, Studio 34 Productions helps businesses build strong relationships with their customers. This leads to increased brand loyalty and ultimately, improved business outcomes. Through innovative advertising and design solutions, Studio 34 Productions helps clients achieve their goals. The company's services include web design, branding, graphic design, advertising, market research, and media planning & buying.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

contact for pricing

B
Lexington, United States

Big Echo Creative provides expert web design, UI/UX, media planning & buying services to help businesses elevate their advertising effectiveness. By creating customized creative designs and video content, they help clients generate more leads, grow their business, and take pride in their brand. With years of experience since its founding in 2014, Big Echo Creative has the skills and expertise to deliver results-driven solutions. Their team works closely with clients to understand their unique needs and goals, providing personalized recommendations and customized solutions to drive success. By partnering with Big Echo Creative, businesses can stay ahead of the competition and achieve their marketing objectives.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

contact for pricing

R
Lexington, United States

Rainmaker Advertising Inc. provides a comprehensive range of marketing services to help businesses succeed. Their expertise spans advertising, search engine optimization, social media marketing, email marketing, PR services, and media planning & buying. With over 10 years of experience, they have helped numerous clients achieve their goals through creative and effective marketing strategies. Rainmaker Advertising Inc.'s team of professionals offers personalized service, innovative ideas, and exceptional customer support to ensure that every client's needs are met. From traditional advertising to digital media planning, they provide tailored solutions that drive results and exceed expectations.

team of 2 - 10 people

unknown

contact for pricing

contact for pricing

R
Lexington, United States

Right Place Media provides a range of services to help businesses achieve their marketing goals. Advertising, search engine optimization, and social media marketing are just a few areas where they excel. Their data-driven strategies and extensive experience make them a top choice for clients across various industries. By focusing on creative media opportunities and optimizing campaigns for maximum return, Right Place Media helps businesses grow and thrive. With expertise in traditional and digital media, they offer tailored solutions to meet the unique needs of each client.

team of 2 - 10 people

20+ years of industry experience

rate $100 - $150 / hr

min project budget $5k

B
Lexington, United States

Brand Advertising Group is a boutique marketing and advertising agency that brings fresh perspectives and years of experience to clients across the country. With expertise in web & software development, graphic design, advertising, social media marketing, digital strategy development, marketing strategy, and media planning & buying, they help clients maximize opportunities through both digital and traditional channels. Their strategies are built to meet goals within budgets and exceed expectations. By leveraging their GSA and DBE certification, they work with clients in various industries, including those on the East and West coasts.

team of 2 - 10 people

20+ years of industry experience

rate $100 - $150 / hr

min project budget $5k

C
Lexington, United States

Carolina Media Professionals delivers success to corporate clients, healthcare entities, and major businesses through expertise in TV and Radio media buying and placement, commercial production, radio, billboard, and print and digital advertising. The company's experience and commitment build enduring client-media partnerships. In a digital world, Carolina Media Professionals makes great rates greater by backing them with reliable service. This results in complex problems being made simple, making it easier for clients to achieve their goals. The company is an industry pioneer, trusted by various companies including Audacy Dallas, Audacy Radio Detroit, and Long Form Cable Ad Sales Entertainment Studios.

team of 2 - 10 people

30+ years of industry experience

contact for pricing

contact for pricing

G
Lexington, United States

Group CJ delivers big ideas, stellar creative and demonstrable results. Their services encompass branding, traditional marketing, PR, broadcast production, and full service digital marketing. These solutions help clients win awards, earn raves from their only judges - their clients. Regardless of size, what keeps them coming back is the emphasis on big ideas, creative excellence, and tangible outcomes.

team of 2 - 10 people

30+ years of industry experience

contact for pricing

contact for pricing

R
Lexington, United States

Rae House Creative Marketing provides a range of services to help businesses establish and maintain a strong brand presence. Their branding, graphic design, and logo design services are designed to create a lasting impression on customers. The company's advertising and marketing strategy services can help businesses increase their visibility and reach new audiences. With expertise in public relations, media planning, and buying, Rae House Creative Marketing can help businesses navigate the complexities of modern marketing. By focusing on creative elements such as concept, message, color, typography, and visual, the company produces stimulating and thought-provoking marketing results. This approach helps businesses connect with their target audience and build a loyal customer base.

team of 2 - 10 people

60+ years of industry experience

contact for pricing

contact for pricing

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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