Leading agencies include Raven Marketing and Cappelli Miles. A total of 2 Media Planning & Buying providers in Lake Oswego, United States are ready to help. They serve clients such as Portland Advertising Agency. Local internet speeds average 279.93 Mbps, supporting fast development and collaboration. Population of Lake Oswego, United States is 40,731. Average local salaries are around $80,116, reflecting market rates.
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Cappelli Miles is a full-service creative agency that helps brands establish strong relationships with their customers. They provide branding, advertising, social media marketing, digital strategy development, and media planning & buying services. These services enable businesses to increase brand awareness, drive customer engagement, and ultimately, boost sales. By leveraging the latest technologies and trends, Cappelli Miles empowers clients to create compelling campaigns that resonate with their target audience. Their team of experts helps brands navigate the ever-changing marketing landscape, ensuring they stay ahead of the competition. With Cappelli Miles, businesses can focus on what matters most – growing their brand and serving their customers.
team of 2 - 10 people
40+ years of industry experience
rate $150 - $200 / hr
min project budget $10k
Raven Marketing offers a comprehensive range of services to help businesses thrive in today's digital landscape. From video production and advertising to social media marketing, digital strategy development, and media planning & buying, their team provides expert guidance to drive results-driven marketing campaigns. By leveraging the latest technologies and creative strategies, Raven Marketing helps businesses captivate their target audience, increase brand awareness, and ultimately, drive sales and revenue growth. With years of experience in the industry, they have developed a deep understanding of what works and what doesn't, allowing them to provide tailored solutions that meet the unique needs of each client.
team of 2 - 10 people
15+ years of industry experience
rate $150 - $200 / hr
min project budget $10k
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Post your project — free & easyMedia planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.
The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.
Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.
Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.
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