Connect to 2 companies in Long Beach, United States for Media Planning & Buying services!

Leading agencies include Charts+Darts and Creative Productions. A total of 2 Media Planning & Buying providers in Long Beach, United States are ready to help. They serve clients such as Sports, Energy, Marketing, Education, Investment, Healthcare, Automotive, Entertainment and Consumer Products. Local internet speeds average 279.93 Mbps, supporting fast development and collaboration. Population of Long Beach, United States is 469,450. Average local salaries are around $80,116, reflecting market rates.

Average starting budget

$15,000

while min. project budget is $500

based on 2 profiles

Average hourly rate

$150

and starting from $100 / hr

based on 2 profiles

Also specialize in

Branding (2)Advertising (2)Video Production (2)Marketing Strategy (2)Media Planning & Buying (2)

Complementary specialties

validated by client feedback

Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.

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Trusted by

Google

Microsoft

Airbnb

Spotify

Netflix

Found 2 matching agencies

Charts+Darts

Long Beach, United States

Media Planning & Buying Graphic Design Social Media Marketing (SMM)+7 services

Charts+Darts is a premier creative agency that helps businesses elevate their brand presence through innovative designs and strategic marketing campaigns. With expertise in branding, graphic design, video production, advertising, social media marketing, digital strategy development, pay per click, marketing strategy, conversion optimization, and media planning & buying, they empower clients to achieve their goals and stay ahead of the competition. By leveraging cutting-edge technologies such as graphic design tools and programming languages, Charts+Darts creates visually stunning and engaging experiences that capture audiences' attention and drive results. Their services cater to various industries, including marketing strategy development for businesses looking to increase their online presence.

team of 2 - 10 people

7 years of industry experience

rate $150 - $200 / hr

min project budget $25k

Creative Productions

Long Beach, United States

Media Planning & Buying Branding Social Media Marketing (SMM)+10 services

Creative Productions offers a range of services to help businesses build and maintain their brand. With expertise in web & software development, mobile app development, app designing (UI/UX), branding, video production, logo design, advertising, search engine optimization (SEO), social media marketing (SMM), marketing strategy, market research, media planning & buying, direct marketing, they provide solutions to drive sales, engagement, and retention. By understanding their clients' businesses, markets, and customers, Creative Productions delivers exceptional ROI through integrated marketing and promotions.

team of 2 - 10 people

30+ years of industry experience

rate $100 - $150 / hr

min project budget $5k

Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

What is your experience in our specific industry?
Which metrics and reporting methods do you use to measure success?
How transparent are your pricing and budgeting processes?
What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.