Connect to 3 companies in Portsmouth, United States for Media Planning & Buying services!

Leading agencies include Swell Media, Richardson Media Group, Inc. and CrossCurrent Communications. A total of 3 Media Planning & Buying providers in Portsmouth, United States are ready to help. They serve clients such as Finance, Banking, Insurance, Technology, Real Estate, Legal Services, Higher Education, Digital marketing, Secondary Education and Professional Services. Local internet speeds average 279.93 Mbps, supporting fast development and collaboration. Population of Portsmouth, United States is 95,535. Average local salaries are around $80,116, reflecting market rates.

Average hourly rate
$175
and starting from $150 / hr
based on 3 profiles
Also specialize in
Media Planning & Buying (3)Content Marketing (2)Social Media Marketing (SMM) (2)Digital Strategy development (2)Search Engine Optimization (SEO) (2)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Found 3 matching agencies

R
Portsmouth, United States

Richardson Media Group, Inc. is a leading digital marketing agency that specializes in creating innovative solutions to drive business growth. The company's team of experts provides comprehensive services in digital marketing, search engine optimization (SEO), content marketing, and media planning & buying. By leveraging cutting-edge technologies and data-driven approaches, Richardson Media Group helps clients improve their online presence, increase brand awareness, and generate high-quality leads. Their SEO management services are designed to enhance the performance of paid media campaigns, while also providing tangible benefits for the bottom line. With a compassionate and people-centric work culture, Richardson Media Group is committed to supporting local and regional communities through strategic partnerships and philanthropic efforts.

team of 2 - 10 people

10+ years of industry experience

rate $150 - $200 / hr

contact for pricing

C
Portsmouth, United States

CrossCurrent Communications helps businesses navigate the complexities of public relations and digital marketing. They conduct comprehensive assessments, develop strategies, and create integrated communications plans to enhance branding, reputation, and customer engagement. Their services include social media marketing, digital strategy development, marketing strategy, PR services, media planning & buying, content development, video production, and crisis communications. By leveraging decades of experience in the news business, they provide valuable insights into getting media placement, building buzz, and creating community. With expertise in storytelling and a boutique approach, CrossCurrent Communications helps businesses manage their reputation, increase visibility, and build a strong online presence.

team of 2 - 10 people

9 years of industry experience

contact for pricing

contact for pricing

S
Portsmouth, United States

Swell Media provides full funnel, growth-oriented media solutions to help businesses stand out in their market. With a focus on search engine optimization (SEO), social media marketing (SMM), digital strategy development, content marketing, pay per click, email marketing, and media planning & buying, Swell Media helps clients achieve their goals through purposeful media strategies. By humanizing the application of media, clarity is achieved in thought, ensuring insights are clear and relevant. A unique and compelling communications strategy reaches and resonates with target audiences and drives results. The team works closely with clients to understand their business and develop a media strategy that will help them overcome challenges and prepare for tomorrow. With expertise in crafting purposeful media solutions, Swell Media is dedicated to helping businesses succeed.

team of 2 - 10 people

unknown

contact for pricing

contact for pricing

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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