Hire 3 companies in Sausalito, United States for Media Planning & Buying services!

Leading agencies include TRUE Communications, Butler, Shine, Stern & Partners and Freelance Media Buying. A total of 3 Media Planning & Buying providers in Sausalito, United States are ready to help. They serve clients such as Various sectors, Marketing Firms, Direct Advertisers, Government Agencies, Advertising Agencies, Social Change Agencies and PR and Communications Firms. Local internet speeds average 279.93 Mbps, supporting fast development and collaboration. Population of Sausalito, United States is 7,207. Average local salaries are around $80,116, reflecting market rates.

Average starting budget
$30,000
while min. project budget is $500
based on 3 profiles
Average hourly rate
$150
and starting from $100 / hr
based on 3 profiles
Also specialize in
Media Planning & Buying (3)Branding (1)PR services (1)Video Production (1)Content Marketing (1)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Trusted by
Google
Microsoft
Airbnb
Spotify
Netflix

Found 3 matching agencies

B
Sausalito, United States

Butler, Shine, Stern & Partners is a creative agency that helps businesses shine. With over two decades of experience in the industry, they offer a range of services including branding, video production, digital strategy development, and media planning & buying. By leveraging their expertise, clients can benefit from increased brand awareness, improved website user experience, and effective media campaigns. From developing memorable brand identities to crafting engaging video content, Butler, Shine, Stern & Partners helps businesses achieve their goals through innovative storytelling.

team of 26 - 50 people

30+ years of industry experience

rate $100 - $150 / hr

min project budget $10k

T
Sausalito, United States

TRUE Communications is a leading provider of innovative marketing solutions. Our team offers a range of services including Social Media Marketing, Content Marketing, and PR services, helping businesses to establish a strong online presence and build brand awareness. With years of experience in the industry, we have helped numerous clients across various sectors to achieve their marketing goals. Our services can benefit clients by increasing website traffic, generating leads, and driving sales. We also offer Media Planning & Buying, providing clients with tailored media strategies to reach their target audience effectively. By partnering with TRUE Communications, businesses can expect exceptional results and a competitive edge in the market.

team of 2 - 10 people

20+ years of industry experience

rate $150 - $200 / hr

min project budget $50k

F
Sausalito, United States

Freelance Media Buying helps clients build meaningful connections with their target audiences to support a sustainable world. With expertise in sustainability, energy efficiency, air quality, and clean water, the company develops result-driven campaigns for government agencies, advertising agencies, marketing firms, PR and communications firms, social change agencies, and direct advertisers. Their media strategy, planning, and buying services span across environmental and public health issues, including mainstream and multi-cultural outreach. The company provides a range of tactics, including digital media, radio, television, outdoor advertising, search engine marketing, and social media. By partnering with Freelance Media Buying, clients can achieve their goals, create cost-effective media plans, and drive meaningful results.

team of 2 - 10 people

unknown

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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