How Modern Shelving Streamlined Sales and Scaled Personalization with the "Shelvinator"
Modern Shelving designs premium, modular shelving systems that strike the perfect balance between function and form. With a strong foothold in both residential and commercial markets—including custom retail fixtures—the brand is known for its bespoke solutions, high-end finishes, and architectural quality.
But this customization-heavy model came with a cost: hours spent manually designing and quoting each order. Until now.
What was the main challenge in this project?
🧩 The Challenge: Scaling Without Losing the Personal Touch
Before the change, every order required a Zoom session with a designer who manually built out the configuration in SketchUp. It worked well for customers—who felt fully supported—but as Modern Shelving grew, this white-glove approach became unsustainable. ⏳📈
They needed a digital solution that could:
🛠️ Empower customers to build their own shelving systems
🖼️ Display real-time 3D visualizations for instant feedback
💵 Generate instant, error-free pricing and specifications
🔗 Seamlessly integrate with e-commerce and CRM tools
🌟 Maintain the premium, personalized experience that defined their brand
What was your solution or approach?
Solution: Ar-range Parametric Configurator. With its parametric design capabilities and ability to generate rendered images on the fly, it's the best furniture CPQ available.
AR-Range partnered with Modern Shelving to implement its proprietary platform – a parametric visual CPQ (Configure, Price, Quote) system tailored to modular products. The result: a powerful, customer-facing configurator affectionately named Shelvinator. 🤖🪵
✨ Key Features:
🧱 Real-time 3D Configuration
Customers select dimensions, finishes, and modules using intuitive sliders and presets. The system instantly renders high-fidelity visualizations. 🖱️🎨
💸 Live Pricing
Each module is priced in real time based on dimensions and materials. No surprises, just clarity. 💰📏
📄 Automated Offer Generation
Customers receive a downloadable summary with product visuals, measurements, specifications, and pricing. 📥🧾
📱 Augmented Reality Preview
Users can view their design in their own space via AR – what you see is what you’ll get. 🛋️📲
🛒 E-commerce Integration
Seamlessly tied to Shopify, with direct add-to-cart functionality. Smooth buying experience from vision to checkout. 🛍️🔗
📦 3D File Downloads
Designers can export GLTF files or load configurations back into SketchUp for further refinement. 🧑🎨📐
🌐 Support for Creators
Influencers and design partners can publish their own configurations on branded landing pages. 🚀🎯
What was the outcome or impact for the client?
🛍 For Customers:
✅ Self-Service Personalization: No calls or waiting—visitors configure shelves in real-time, 24/7.
✅ Faster Transactions: Products are instantly shoppable through Shopify.
✅ Better Experience: Clear, interactive visuals reduce uncertainty and increase confidence in purchases.
“Now customers don’t have to schedule a Zoom with our designers just to explore options. They go online, create their design, and receive a full quote with visuals in minutes.” – Marcin, Project Lead
💼 For Designers and Sales Teams:
✅ Time Saved: Visualizations that once took hours are now automated and immediate.
✅ Tool-Assisted Consultations: Even when live consultations are needed, the configurator speeds up the conversation.
✅ Unified Workflow: Design teams download 3D files directly into SketchUp for deeper customization.
“The configurator reduced the load on our designers. They now focus on high-touch clients and complex requests.” – Natalia, CFO
📈 For Business Growth:
✅ More Leads: Lower barrier to entry means more users interact with the product, resulting in a higher volume of inquiries.
✅ Content at Scale: Rendered images from the tool feed marketing assets, from email campaigns to influencer pages.
✅ Innovation Edge: Modern Shelving now positions itself not just as a furniture company, but a tech-forward innovator.
“They’re showing the tool at trade shows—it’s part of their identity now. This wasn’t just a feature. It became part of their brand.” – Bart, 3D Specialist