Paradise Grills - premier manufacturer of luxury outdoor kitchen and grill islands
Paradise Grills is one of the largest manufacturers of luxury outdoor kitchens and grilling systems in the U.S. Known for their customizable designs and high-end craftsmanship, they help customers create premium outdoor living spaces built for both style and performance.
What was the main challenge in this project?
Paradise Grills needed to upgrade their heavy reliance on physical showrooms and manual sales workflows. They required a streamlined digital platform where customers and showroom reps could configure, price, visualize, and buy custom grill islands online with exceptional visual quality and ultimate confidence in fit and scale
What was your solution or approach?
A. Custom E‑Commerce with 3D Configurator
- Designed and built a robust online store integrated with a 3D configurator, enabling real-time customization of islands, bars, pergolas, and accessories.
- Empowered both showroom staff and online buyers to see updated pricing and product variations instantly
B. Photorealistic Animations & Visual Assets
- Created high-fidelity (Unreal Engine‑based) visual assets and animations, easily adaptable for marketing, product pages, and social channels.
- This allowed rapid, consistent and flexible promotion of products without new photo shoots for each variant
C. Scalable Augmented Reality Tool
- Developed an AR preview integrated into the configurator: on-demand AR model generation via server-side scripts, not static file storage.
- Generated configuration-specific AR (iOS & Android) with QR widget. Users can preview the product in 1:1 scale or 1:10 model scale for planning or showroom use.
- This modular AR breakthrough was unique among Sketchfab-certified partners
What was the outcome or impact for the client?
- E-commerce became the central sales tool, supplementing physical showrooms with full online functionality.
- Engagement, confidence, and conversion greatly improved, with AR significantly reducing hesitations by bringing product into realistic context.
- The solution set Paradise Grills ahead of competition, creating a defined USP in the luxury outdoor kitchen space.