Scandic Sofa wanted to transform the way people shop for sofas online. With hundreds of size, shape, and fabric combinations, their modular furniture offering was rich - but overwhelming to navigate digitally. They needed a way to let users visualize their ideal sofa in detail, customize it seamlessly, and preview it in their home - without visiting a physical showroom.

1. Modular 3D Sofa Configurator We built a highly intuitive, step-by-step configurator that lets users customize sectional layouts, colors, fabrics, and accessories in real time. Every module, cushion, and dimension reacts instantly to user input, delivering a frictionless experience on both desktop and mobile. 2. Photorealistic 3D Assets Using ultra-detailed 3D models and materials, we created a library of lifelike product visuals. These assets power both the configurator and marketing content, maintaining visual consistency across the entire brand ecosystem. 3. Augmented Reality Integration To bring the sofa into the user's space, we implemented a real-time AR preview tool. Each configuration generates a unique QR code—users scan it on any smartphone to view their chosen sofa in 1:1 scale directly in their living room.

- Massively reduced buyer hesitation by showing users exactly what their sofa would look like—down to fabric texture and room fit. - Improved conversions and time on site, thanks to high-engagement visuals and seamless customization UX. - Enabled Scandic Sofa to stand out in a competitive DTC furniture market where visual clarity and configurability are key differentiators. - The scalable system now supports a growing catalog of new models and accessories. Why It Works? This project proves how powerful digital visualization tools can be for complex, high-value products. By combining configurability, 3D realism, and AR technology, we helped Scandic Sofa close the gap between showroom experience and online shopping - making it easier, faster, and more enjoyable for customers to buy the perfect sofa.