DHB Polska, a leading producer of demolition equipment in the Polish market, has decided to launch its own e-commerce platform. The company offers a wide range of demolition tools, from heavy hydraulic hammers and demolition shears to adapter plates and seal kits. Previously, sales were conducted through the sales team and selected dealers in Poland. The aim of the e-store was to increase direct sales, reach new customers, and ease the burden on the sales team.
What was the main challenge in this project?
DHB Polska set out to launch Poland’s first fully-equipped online store for heavy-duty demolition equipment - including hydraulic breakers, pulverizers, buckets, and grapples. Their vision? A seamless, B2B-ready platform tailored for equipment operators and procurement teams who need speed, customization, and reliability.
They needed a digital solution that:
- Simplifies complex purchasing processes
- Supports technical configuration (e.g. adapter plates)
- Offers full post-sale service and logistics
- Builds trust through education and transparency
What was your solution or approach?
1. Industry-Focused UX/UI Design
- Personalized user accounts recommend compatible equipment based on machine type and usage.
- Streamlined product structure shows availability, configuration options, and shipping times upfront.
- Clean layout and responsive design for both field operators and office-based buyers.
2. End-to-End Logistics Integration
- Adapter plates manufactured in just 7 business days
- Standard delivery in 1 business day
- On-site installation and configuration service if needed
3. Full-Service Experience: Warranty, Support, Education
- Service requests resolved within 2–4 business days
- Mobile service team for critical failures
- Integrated knowledge base and industry blog to assist users with maintenance, installation, and equipment choice
What was the outcome or impact for the client?
- DHB Polska now operates Poland’s first online store dedicated to demolition tools and attachments.
- Orders are processed significantly faster, with high client satisfaction.
- Field downtime is minimized through fast shipping, tailored products, and on-site service.
- DHB strengthened its position as a trusted equipment partner in the construction and demolition industry.