Compare 2 companies in Ayr, United Kingdom offering Media Planning & Buying services!

Leading agencies include Advertisingworks Scotland Ltd and McGawn DESIGNS. A total of 2 Media Planning & Buying providers in Ayr, United Kingdom are ready to help. They serve clients such as Retail, E-commerce, Local Businesses and Service-Based Businesses. Local internet speeds average 80.2 Mbps, supporting fast development and collaboration. Population of Ayr, United Kingdom is 46,849. Average local salaries are around $38,440, reflecting market rates.

Average starting budget
$3,000
while min. project budget is $500
based on 2 profiles
Average hourly rate
$100
and starting from $50 / hr
based on 2 profiles
Popular skills
CSS3HTML5WordPressJavaScriptGoogle Analytics
Key technical proficiencies
based on found companies
Also specialize in
Branding (2)Advertising (2)Pay Per Click (2)Graphic Design (2)Web Design (UI/UX) (2)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Trusted by
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Airbnb
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Found 2 matching agencies

At Adworks, we’re all about inspiration and creativity, and our motivation is to implement realistic and workable solutions to meet the needs of our clients. We like variety – and we love a challenge, so our marketing efforts will always be tailored to meet each of our client’s individual needs. If you think it’s time for a fresh approach to your marketing, website design or branding then don’t be shy, get in touch with us today and find out what benefits we can bring to your company.

team of 2 - 10 people

20+ years of industry experience

rate $50 - $75 / hr

min project budget $1k

M
Ayr, United Kingdom

Specializing in bespoke website design and development, McGawn Designs provides tailored solutions to businesses of all sizes. From developing effective keyword strategies to implementing technical SEO optimizations, their team helps clients achieve optimal online visibility. With years of experience, they understand the nuances of what it takes to succeed in the digital age. By leveraging expertise in responsive design, creative content creation, and 24/7 support, McGawn Designs empowers businesses to thrive online.

team of 2 - 10 people

7 years of industry experience

rate $100 - $150 / hr

min project budget $5k

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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