Featuring 4 companies in Southampton, United Kingdom that offer Media Planning & Buying services!

Leading agencies include Media Universal Services Ltd, ADVRT - Hospitality & Event Marketing Solutions, Trade House Media and Trans World Media Ltd. A total of 4 Media Planning & Buying providers in Southampton, United Kingdom are ready to help. They serve clients such as Publishing, Business Services, Media and Entertainment, All international markets, Advertising and Marketing and Every conceivable industry. Local internet speeds average 80.2 Mbps, supporting fast development and collaboration. Population of Southampton, United Kingdom is 253,651. Average local salaries are around $38,440, reflecting market rates.

Average starting budget
$5,500
while min. project budget is $500
based on 4 profiles
Average hourly rate
$125
and starting from $50 / hr
based on 4 profiles
Also specialize in
Media Planning & Buying (4)Advertising (3)Digital Strategy development (2)PR services (1)Pay Per Click (1)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Trusted by
Google
Microsoft
Airbnb
Spotify
Netflix

Found 4 matching agencies

T
Southampton, United Kingdom

Trade House Media offers digital marketing and advertising services to help businesses achieve sustainable revenue. With expertise in media planning and buying, they provide a comprehensive approach to online advertising. The company focuses on creating non-intrusive ads that improve reader experience while maximizing revenue. Their team of specialists combines technology with a focus on readers to deliver long-term results.

team of 2 - 10 people

9 years of industry experience

contact for pricing

contact for pricing

This company offers digital strategy development, Pay Per Click, Email Marketing, PR services, Event Marketing, and Media Planning & Buying to transform advertising for a sizzling hot ROI. By providing these services, clients can increase their online visibility, drive more traffic to their website, and ultimately boost their sales. With expertise in creating finger-licking ads that make brands stand out, ADVRT helps campaigns smoulder in search results and show up where people need them most. Don't drown in a sea of sameness – Drizzle some ADVRT magic and watch your pipeline explode.

team of 2 - 10 people

5 years of industry experience

rate $50 - $75 / hr

min project budget $1k

T
Southampton, United Kingdom

Established in 1969, Trans World Media Ltd has become a world-class provider of international media planning and buying services. Advertising remains their passion, driving the company's purpose and ambition to deliver exceptional results. Over the years, they have adapted to new media and platforms, ensuring continued success and prestige. The company offers advertising solutions that benefit clients by providing expert guidance, tailored campaigns, and innovative strategies. By leveraging their expertise, businesses can effectively reach their target audience, drive brand awareness, and achieve measurable growth.

team of 2 - 10 people

50+ years of industry experience

contact for pricing

contact for pricing

M
Southampton, United Kingdom

Providing comprehensive media planning and buying services, Media Universal Services Ltd helps companies reach their target audience globally. With expertise in traditional print, online media, and international recruitment advertising, the company delivers diversified media solutions to clients' exact requirements. By leveraging extensive research tools and database analysis, they ensure cost-effective services that meet clients' needs. The company's customer service is meticulous, ensuring quality deliverables within tight time frames.

team of 2 - 10 people

40+ years of industry experience

rate $150 - $200 / hr

min project budget $10k

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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