Find top 2 companies in Farnborough, United Kingdom for your Media Planning & Buying services needs!

Leading agencies include Singleton PR and SCS Marketing & PR. A total of 2 Media Planning & Buying providers in Farnborough, United Kingdom are ready to help. They serve clients such as B2C, B2B, Space, Retail, Defence, Security and Aerospace. Local internet speeds average 80.2 Mbps, supporting fast development and collaboration. Average local salaries are around $38,440, reflecting market rates.

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PR services (2)Media Planning & Buying (2)Advertising (1)Graphic Design (1)Web Design (UI/UX) (1)
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Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Found 2 matching agencies

S
Farnborough, United Kingdom

SCS Marketing & PR is a leading digital marketing and public relations agency specializing in web design, graphic design, advertising, social media marketing, and more. With expertise in SEO and social media, they help businesses maximize their online presence and reach. By leveraging their existing networks and media insider knowledge, SCS Marketing & PR secures top column inches for clients. Their data-driven campaigns have resulted in quadrupled online sales, driven footfall to offline events, and earned national newspaper journalists' attention. With a focus on agile and independent thinking, SCS Marketing & PR challenges the status quo and delivers innovative solutions for businesses in south London.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

contact for pricing

S
Farnborough, United Kingdom

Singleton PR is a leading independent, integrated specialist PR agency that has been serving the Aerospace, Defence, Security and Space industries worldwide for over 16 years. The company provides PR services, Media Planning & Buying, and offers expertise in social strategy, creative production, paid media, and influencer services to help brands achieve their goals. With its extensive experience and knowledge of the industry, Singleton PR helps clients build their reputation, manage their public affairs, and increase their online presence. By leveraging its global reach and network, the company delivers exceptional results for its clients across various sectors. Whether it's winning awards or judging top journalism & publishing, Singleton PR is a trusted partner for companies seeking to succeed in the Aerospace, Defence, Security and Space industries.

team of 2 - 10 people

15+ years of industry experience

contact for pricing

contact for pricing

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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