Find top 10 companies in Glasgow, United Kingdom for your Media Planning & Buying services needs!

Leading agencies include Levy McCallum, Media House International, Morrison Media, Wave PR Ltd and Loop Public Relations. A total of 10 Media Planning & Buying providers in Glasgow, United Kingdom are ready to help. They serve clients such as Scotland, Technology, Print, Music, Retail, Energy, Start-up, Logistics, Education and Corporate. Local internet speeds average 80.2 Mbps, supporting fast development and collaboration. Population of Glasgow, United Kingdom is 606,340. Average local salaries are around $38,440, reflecting market rates.

Average starting budget
$5,500
while min. project budget is $500
based on 10 profiles
Average hourly rate
$100
and starting from $50 / hr
based on 10 profiles
Popular skills
PR softwareApp DesigningBranding ToolsWeb DevelopmentContent CreationDigital SolutionsSoftware DevelopmentMarketing AutomationAdvertising PlatformsMedia monitoring tools
Key technical proficiencies
based on found companies
Also specialize in
Media Planning & Buying (10)PR services (7)Advertising (5)Market Research (5)Content Marketing (5)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Trusted by
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Found 10 matching agencies

D
Glasgow, United Kingdom

Dog Digital helps make sense of a complex digital landscape, solving marketing challenges and helping businesses thrive. By immersing themselves in clients' needs, they provide expert guidance to achieve desired outcomes. With a full circle approach, Dog Digital offers web and software development, app designing, branding, advertising, social media marketing, content marketing, pay per click, marketing strategy, market research, and media planning & buying. These services enable businesses to establish strong online presence, drive engagement, and increase revenue.

team of 26 - 50 people

20+ years of industry experience

rate $100 - $150 / hr

min project budget $10k

G
Glasgow, United Kingdom

GRA Digital is a leading marketing agency in Glasgow, offering expert solutions to businesses seeking growth and success. With years of experience in branding, advertising, and digital strategy development, GRA Digital helps clients establish a strong online presence and achieve their marketing goals. The agency's services include SEO, content marketing, PPC, email marketing, PR services, conversion optimization, market research, and media planning & buying. By leveraging these services, businesses can increase brand awareness, drive website traffic, generate leads, and boost sales. With GRA Digital's expertise, clients can stay ahead of the competition and achieve their business objectives.

team of 2 - 10 people

10+ years of industry experience

rate $50 - $75 / hr

min project budget $1k

C
Glasgow, United Kingdom

Cole AD is a full-service creative agency providing web design, software development, branding, graphic design, and digital media services. Their team specializes in advertising, social media marketing, and media buying. By partnering with Cole AD, businesses can benefit from enhanced brand visibility, improved website functionality, and effective digital marketing strategies. With years of experience, they deliver innovative solutions that drive results. From logo design to print materials, their services cater to various industries, including those in Glasgow, Scotland.

team of 2 - 10 people

30+ years of industry experience

contact for pricing

contact for pricing

Z
Glasgow, United Kingdom

Providing expert search engine optimization, digital strategy development, and content marketing services to help organizations communicate effectively. With a strong focus on sincerity and integrity, Zude PR helps individuals and companies achieve their goals through PR services, event marketing, media planning & buying. Their team of experts has 25 years of international PR consultancy experience, ensuring that clients receive real service that cannot be bought or measured with money.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

contact for pricing

M
Glasgow, United Kingdom

Media House International is a full-service strategic communications agency providing expert public relations, public affairs, and crisis management services. Their decades of experience enables them to deliver effective communications that make a difference for clients from major corporates to start-ups. The agency offers a range of additional services including political and business analysis, litigation support, reputation management, media relations, and digital communications. These services benefit clients by providing comprehensive communication strategies that address their unique needs. By combining insight and expertise, Media House International helps clients achieve their goals and build strong relationships with their audience.

team of 2 - 10 people

30+ years of industry experience

contact for pricing

contact for pricing

S
Glasgow, United Kingdom

Spreng Thomson helps ambitious and entrepreneurial organisations achieve their goals through strategic communications. The company specialises in brand building, crisis communications, PR, media relations, and digital communications. These services drive business growth and increase brand awareness. By leveraging creative communications, companies can position themselves as leaders in their industry and engage new audiences. Strategic media and PR are essential for product awareness and increasing brand value. Spreng Thomson's team of experts provides intelligent solutions to help businesses thrive.

team of 2 - 10 people

20+ years of industry experience

contact for pricing

contact for pricing

L
Glasgow, United Kingdom

At Levy McCallum, we help businesses and sectors achieve effective marketing, advertising, and branding. With a strong focus on local, national, and international support, we provide open, insightful, and trusted services to our clients.

team of 2 - 10 people

40+ years of industry experience

contact for pricing

contact for pricing

M
Glasgow, United Kingdom

Morrison Media provides expert PR and communications solutions to businesses in Scotland. The company offers a range of services including media relations, crisis communications, and reputation management. With extensive experience in the industry, Morrison Media helps clients build strong relationships with key stakeholders, manage complex communications issues, and achieve their business goals. From small startups to large corporations, Morrison Media's team of experts provides personalized support and guidance to ensure success. The company's expertise spans various sectors including energy, technology, and not-for-profit. With a deep understanding of Scotland's unique media landscape, Morrison Media delivers effective campaigns that engage key audiences and drive results.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

contact for pricing

L
Glasgow, United Kingdom

Loop Public Relations offers a fresh approach to public relations, ensuring clear communications and reputation management in today's digital landscape. The company delivers bespoke PR campaigns that are effective, time-efficient, and budget-friendly. Graphic Design and Social Media Marketing services help establish a strong brand image, while PR strategies address all aspects of communication. By understanding the needs of each organization, Loop Public Relations creates results-driven campaigns that drive business forward.

team of 2 - 10 people

unknown

contact for pricing

contact for pricing

W
Glasgow, United Kingdom

Wave PR Ltd offers expert public relations and advertising solutions to businesses in Scotland. With over two decades of experience, the company provides bespoke media planning and buying services that help clients achieve their marketing goals. By leveraging its expertise in advertising, PR, and media planning, Wave PR helps clients build strong relationships with their target audience and drive business growth. Whether it's crafting compelling narratives or developing innovative media campaigns, Wave PR delivers tailored solutions that meet the unique needs of each client. From crisis communications to brand reputation management, Wave PR provides comprehensive support that helps businesses navigate complex marketing landscapes. By partnering with Wave PR, businesses can tap into its expertise and stay ahead of the competition in today's fast-paced marketing environment.

team of 2 - 10 people

20+ years of industry experience

contact for pricing

contact for pricing

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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