View 2 companies in Cheltenham, United Kingdom offering Media Planning & Buying services!

Leading agencies include Macbeth Lankester and DMS. A total of 2 Media Planning & Buying providers in Cheltenham, United Kingdom are ready to help. They serve clients such as Education, Healthcare and Environmental Causes. Local internet speeds average 80.2 Mbps, supporting fast development and collaboration. Population of Cheltenham, United Kingdom is 115,300. Average local salaries are around $38,440, reflecting market rates.

Average starting budget
$10,000
while min. project budget is $500
based on 2 profiles
Average hourly rate
$175
and starting from $150 / hr
based on 2 profiles
Also specialize in
PR services (2)Graphic Design (2)Media Planning & Buying (2)Branding (1)Advertising (1)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Trusted by
Google
Microsoft
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Spotify
Netflix

Found 2 matching agencies

D
Cheltenham, United Kingdom

DMS Agency provides expert fundraising solutions that create positive change. Their team combines creativity and experience with data-driven insights to inspire alumni, connect new audiences, and trigger responses. With expertise in graphic design, print design, product design, advertising, social media marketing, and more, DMS helps organisations big and small make a real difference. By using behavioural science and data analysis, they create campaigns that evoke emotions and get results. From cause-led fundraising to multi-channel approaches, DMS delivers brilliance for clients seeking positive impact.

team of 26 - 50 people

40+ years of industry experience

rate $150 - $200 / hr

min project budget $10k

M
Cheltenham, United Kingdom

Macbeth Lankester is a creative agency that specializes in delivering innovative marketing solutions. They offer a range of services including branding, graphic design, content marketing, PR services, media planning and buying. By merging passion and experience, the company helps businesses grow their brand and become better communicators. Macbeth Lankester's services include developing plans and curating content to engage audiences, building trust and loyalty with brands through award-winning PR campaigns, and creating digital strategies to extend brand reach. The agency also provides graphic design services to bring brands to life and develops brand identities to help businesses strengthen their brand image.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

contact for pricing

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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