Leading agencies include Emerging Communications Ltd. A total of 1 Media Planning & Buying providers in Kingston upon Thames, United Kingdom are ready to help. They serve clients such as Western brands, Chinese students, Global marketplace and Chinese property buyers and investors. Local internet speeds average 80.2 Mbps, supporting fast development and collaboration. Population of Kingston upon Thames, United Kingdom is 43,013. Average local salaries are around $38,440, reflecting market rates.
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Emerging Communications Ltd is a full-funnel marketing agency that promotes Western brands to Chinese audiences. The company offers Social Media Marketing, Digital Strategy development, Content Marketing, and Market Research to help clients navigate the complexities of the Chinese market. By aligning their message with what Chinese customers value most, Emerging Communications helps western brands become their first choice. This approach is effective in reaching Chinese audiences through niche social platforms, which can deliver millions of prospects. The agency provides In-China Sales Support, carrying on contact with leads generated and supporting sales teams' activities in China. Additionally, Emerging Communications brings valuable feedback from these touchpoints within the market to help western HQs make informed decisions. The company has successfully driven brand awareness and preference among Chinese property buyers and investors, won hearts and minds of Chinese students through strategic marketing integration, and unleashed high-quality B2B CRO leads at on-site events in China.
team of 2 - 10 people
10+ years of industry experience
contact for pricing
contact for pricing
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Post your project — free & easyMedia planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.
The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.
Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.
Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.
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