Explore 5 companies in Edinburgh, United Kingdom providing Media Planning & Buying services!

Leading agencies include Byzantium, Good-Loop, Grenade Digital, The Lane Agency and InSync Media. A total of 5 Media Planning & Buying providers in Edinburgh, United Kingdom are ready to help. They serve clients such as Entrepreneurs, Small businesses, Various industries, Technology startups, Blockchain endeavors, Financial institutions, Medium-sized businesses, Cryptocurrency companies, Advertising and Marketing and Scotland's leading digital agency for businesses of all sizes. Local internet speeds average 80.2 Mbps, supporting fast development and collaboration. Population of Edinburgh, United Kingdom is 488,050. Average local salaries are around $38,440, reflecting market rates.

Average starting budget
$8,400
while min. project budget is $500
based on 5 profiles
Average hourly rate
$138
and starting from $10 / hr
based on 5 profiles
Popular skills
NAGA CoinBlockchainCybersecurity toolsE-commerce platformsSmart Assets technologyCustom web applicationsIoA (Internet of Assets)Digital marketing softwareMobile app development frameworks
Key technical proficiencies
based on found companies
Also specialize in
Media Planning & Buying (5)Branding (4)Advertising (4)Logo design (3)Print Design (3)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Trusted by
Google
Microsoft
Airbnb
Spotify
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Found 5 matching agencies

G
Edinburgh, United Kingdom

Good-Loop is a company that provides advertising and media planning services to help clients achieve their goals. Their Good Media products turn ads into campaigns that earn attention, build trust and create memories by unlocking good when a user engages. By partnering with Good-Loop, clients can raise money for causes, reduce emissions, and fund quality journalism. This win-win approach benefits both the client and the community. With Good-Loop's services, clients can unlock better performance, measure and reduce their carbon impact, and find high-quality audiences to support their business.

team of 2 - 10 people

9 years of industry experience

contact for pricing

min project budget $5k

T
Edinburgh, United Kingdom

The Lane Agency is a design and digital agency that helps businesses grow through creative and media solutions. They provide web and software development, web design, branding, digital marketing, advertising, social media marketing, digital strategy development, and media planning and buying services. These services can benefit clients by enhancing user experiences, creating strong brand salience, and unlocking meta's AI potential. The agency's team of experts works closely with businesses to understand their needs and develop tailored solutions. By leveraging the latest technologies and trends, they help clients achieve their growth ambitions and stay ahead of the competition.

team of 2 - 10 people

15+ years of industry experience

rate $150 - $200 / hr

min project budget $10k

I
Montrose, United States

InSync Media helps businesses grow their online presence and reach new heights. Their team of experts provides a wide range of services, including web development, mobile app development, e-commerce development, cybersecurity, and more. By partnering with InSync Media, businesses can expect to see increased lead generation, improved website design, and enhanced digital marketing strategies. With years of experience in the industry, InSync Media is well-equipped to handle the needs of small-to-medium sized businesses looking to expand their online reach.

team of 2 - 10 people

10+ years of industry experience

rate $100 - $150 / hr

min project budget $1k

B
Edinburgh, United Kingdom

Byzantium provides comprehensive services to support the growth of blockchain initiatives. With a strong focus on business development, investment, and marketing strategy, the company helps clients succeed in the dynamic world of cryptocurrency. Byzantium's team of experts offers tailored solutions for fundraising, PR, and event marketing, ensuring that projects receive the necessary attention and exposure. By leveraging cutting-edge technologies like Smart Assets and NAGA Coin, Byzantium enables businesses to navigate the complexities of decentralized capital markets. The company's services benefit clients by providing a secure and transparent platform for asset tokenization, financial instrument trading, and real-world adoption of blockchain technology.

team of 2 - 10 people

8 years of industry experience

rate $300 - $400 / hr

min project budget $25k

G
Edinburgh, United Kingdom

Grenade Digital is a leading digital agency that specialises in creating explosive online marketing campaigns for businesses of all sizes. With expert guidance, tailored solutions, and relentless support, they help clients achieve their marketing goals. Their services include web design, app designing, branding, graphic design, video production, logo design, print design, digital marketing, SEO, SMM, content marketing, pay per click, email marketing, PR services, conversion optimization, mobile & app marketing, media planning & buying, and affiliate marketing. These services benefit clients by increasing their online presence, driving website traffic, and boosting sales. Grenade Digital's team of industry experts is dedicated to delivering measurable results that speak volumes.

team of 2 - 10 people

9 years of industry experience

rate $50 - $75 / hr

min project budget $1k

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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